• James Wayling

Career Development - Part One

Creation of Website, Creative CV, Logo and Business improvement throughout the photography career

Content:

1. Personal Development

2. Statement

3. Planning and Creation of Creative CV

4. Planning and Creation of JW Logo

5. LinkedIn Profile

6. Profile Photograph – Within Social Media

7. Creation of Website: improvement to promote self on social media

8. Website design and layout

9. Outcome of Career Development

10. Invoice and Business Cards

11. Overview of career within photography


Personal Development

Area of Photography – Specialise in:

· Darkroom Practitioner

· Portrait Photographer

· Music and Event Photographer

· Studio Practitioner


Skills within Photography:

· Analogue Photography: Scanning, Processing and Photographing

· Darkroom Practices: Printing, Experimental and photographic paper

· Studio Photography: Lighting,

· Retoucher

· Graphic Designer (Slightly with designing books, shapes and typography within leaflets, posters or photography promotion).

· Planning and Time Management


Statement:

Photographer with experience within the art of Portraiture, Studio and Music Photography.

A dynamic photographer with growing expertise in portraiture, documentary photography and art-based approaches, with a particular interest in music and performing arts portraiture and events coverage. Independent, reliable, creative and technically proficient, he works with great attention to detail and delivers the highest professional standards in all assignments he undertakes.

Within music photography, the aims are to capture the excitement and enjoyment the event. Whereas with the portraiture, explore and capture the subject within photograph, their unique character and nature throughout the expression of the individual.

During my free time, I passionately enjoy practicing with my analogue camera: Canon A1 (35mm Camera) in the art of street, architecture and documentary, to practice my skills and knowledge of photography when going into my digital photography for quality and professionalism, also push the creative and artistic notion within my photography, showing narrative and character within each image or series.

Finally, an experimental photographer within darkroom practices and printing, exploring with the analogue format the art of photography with techniques, processing and printing to create an artistic notion from the negative or print, depending on how creative I explore throughout a specific topic

Planning and creation of the Creative CV:

The creation and planning within the design and layout of the creative CV, was to match the characteristic of own photography skills – Looking into the style and layout of a photographer character of professional with both digital and analogue photography within portraiture, music and creative still-life and architecture.

The other thing about the creative CV, was that as it is a reflection of my individuality, looking into the character of self; needing it to be smart, professional and formal within the design and layout of the Creative CV, looking into the graphic designers creative CV (Have a little bit of graphic designs, practices – Knowledge of using the impactful shapes, tones and colours, typography – right shapes and texture of the letter as a art form and finally the correct imagery layout and symbols to be presented within the creative CV to represent a professional and business photographer within portraiture, music and freelance/creative photography.

Influences and Research:

Few influence of designs and layouts from specific website which had quite the designs and layout which match the characteristic of myself – smart, professional and styles but lack the typography for the type on the words – so explored within DAFont (Sites to explore different typography with words to find and discover the typography I was looking for to look professional and smart, plus matches the style of my website as well – Typography, colour and theme).


Links to the different designs which were the theme/influence towards the design:

- http://craft-cv.com/en/

- https://gosumo-cvtemplate.com/product/cv-template-geneve/

- https://www.pinterest.pt/pin/301389400054002309/


The Media using to create the creative CV:

- Photoshop; testing and formal of where the frame of the imagery and borders/lines. Plus, a small display or where each text is going.

- InDesign; The final outcome of the Creative CV, will be completed and design on this media, creating a smart, professional and unique representation of myself character within the business of photography also showing my graphic design skills as well, understanding the typography, text and format of shapes, colours and imagery goes.

- Creative CV being used for: Portraiture, studio and art-based photography work, but will show commissions of music and theatre/acting work, I have achieved and completed throughout the University or outside (Such as my freelance photography work as well).


The Creation and process of the Creative CV:

First Example – Photoshop:

- Was a quick layout of where the name and grey shapes will go on the creative CV.

- Looking at the space, amount of space to place the important details; Contact details, social media, references and many more details.

- Text and Typography: Testing the size and style of typography to figure out what is professional and suitable for the creative within the photography industry.

- Circle Frame to the imagery; looking smart, formal and show the client who I look like. Looking friendly, approachable and interactive (Just exploring, can be changed to match the colour and texture of Creative CV).


Second Example – Photoshop then InDesign

- Started on Photoshop then jumped into InDesign, layers on Photoshop is too many and confusing plus outcome will be uneven and maybe different. (InDesign has a good rule tool to make the lines, shapes and texts even and in line, if needs be)

- Change of typography; Starting to look smarter and cleaner to read.

- Text and textbox; bit uneven and all over the place but can be sorted out carefully and evenly to get a more professional finish towards the outcome.

- Added a few texts for the skills I have gain and learn through the university, freelance photography and work, also work experience.

Third Example – Completed then scrapped; due to being more than two pages (Apparently get marked down for too much or too little pages of a CV):

- Design and layout competed and designed correctly

- Grammar correction: Don’t want to look unintelligent or seem bad with writing/reading

- Correct Colours: Sticking with the Black and White theme, matching to the style of photography that the photographer specialise in.

- Even measurements and design layout: Looking more professional, smart and looking very representable to myself as a photographer.

- No Logo; Too big and distracting towards my CV, plus the logo is mostly used for my music/commercial music related photography on my social media page (mostly)

- Added all social/online profile – Facebook, LinkedIn, Twitter and own website (Name was created and own -Paid and created)

- Improved the strength bar (Was low and negative about the skills self has within photography and working skills needed for a strong photography position within a job)

- Can be used as a backup – If Two Pages isn’t enough or creative or interesting towards the client looking at the CV, being diverse and different to other photographers in the industry.


Final Design – Two Pages Creative CV:

- Same in design and layout, slightly, difference is the light grey boxes being thinner (to let the viewer know which one is page one and two).

- Sticking with the same design and layout with the shapes, tones and typography. Smart and formal.

- Changed of imagery; to match the colours and format of the CV design and layout.

- Portrait of Self; taken with an 35mm Film camera and digitally scanned. Looking friendly, approachable and professional towards the clients.

- Update: Change the Instagram @J.Wayling_photo to @just james photography, to make it feel more memorable and easy to find on the social media – plain and simple to remember but recognisable to clients/work to contact me for anymore photography work.

Overall the outcome of the Creative CV is created professional and to it most up-to-date CV with the Volunteering and work experience on the C, showing a lot of photography work within the University and outside the university, also adding my contact details throughout the social media to see my photography and personal work – seeing the updates of new or upcoming photography work, I do throughout the career and freelance photography work.


Formal CV:

For the informal CV, a few tweaks and changes were made. Looking plain and simple towards business but text and format easy to read.

Simple Symbols and kind similar text and typography to the creative CV but no shapes (meaning designs on to the Creative), only few work experience, statement, details and activities (Adding the Volunteering and course I done, also the freelance photography work, I’ve done outside or inside the University Course).

Change the original colour to a more relaxing and calm colour – Light blue (also a favourite colour). Original colour was purple which seemed to rich and off putting towards the clients or viewer when looking at the CV. Updated CV is still smart and formal as a business and simple CV if creative CV too much or too artistic for particular clients or a specific job.

First Page has a similar box for Name and Contact Details like the creative CV but no image – reasoning for the no image was it was too big to fit and edit on and felt odd due to it being just a formal CV, needing to looking smart professional and business relate only – not photography based (more of reading, less of imagery).

Only Two Pages as well

Overall, it is simple and basic within the formal CV, looking quite a strong and reliable source to represent myself as a photographer but also a business and professional towards clients looking for a photographer within their industry. Can be change more quickly as well via Microsoft Word than InDesign (like the creative CV – meaning it needs time to alter and change through InDesign with Typography, design and layout).


Planning and creation of the James Wayling Logo:

The creation of the logo started when the music photography at the end of College and beginning of University was starting out, meaning that the logo before the start of Padded Needed first event was a standard Lightroom text of the copyright with photographer’s name (self), looking amateur and unprofessional towards the photography work, I was producing throughout the being of the music photography career.


Knowing a few contacts who were graphic and product designers, the drawing up and designing of the logo took some time to build, since the graphic/product designers need a draft design idea/sketch of the logo. Which was a starting progress of the logo production

The first sketch – My Sketch of the Logo (2016):

- Design of a camera: Analogue to match the skills of the analogue/traditional photography I did. Or digital as the music and studio/portraiture were digital based.

- Name of the photographer: Started as JW Photography, as it was my initials of my name. But the issue with it was, that many photographers have similar initial letters as well (will be explained on the graphic designers – sketches and design).

The Graphic/Product Designer Sketch and Design – Example One:

- First design of the logo, started off with the similar sketch design of the draft/sketch, which I design/created towards the graphic/product designer, I knew via contact.

- Issue wasn’t the design of the camera and typography needed for the logo, but the initials of my name due to the fact many photographers/artists have the same initials as self which could be confusing for new clients/fans/audience who are into the photography that is produced throughout the social media; website, Facebook and other know sites to promote photography.

- Graphic/product designer looked at other alternatives with full names of self than initials, then confusing the many clients, fans and contacts where to find me – via social media and contacts.

The Graphic/Product Designer Sketch and Designer – Example Two:

- Second Design: Backup or alternative, make the camera look like a polaroid/instax type of camera, with the name ‘James Wayling Photography’ on the side of the lens but no the camera body.

- Looking quite odd and not feeling like a professional and smart photographer, then an amateur, which the graphic/product designer also felt with this design layout, so exploring next step the layout and typography of the text on the camera logo.


Graphic/Product Designer – Final Design (Chosen Logo):

- Final Design was the Dark blue one, due to having less detail (hiding a few textures and text when changed to lighter colours or black and white, turning the light blue text to light grey).

- Also, with the logo completed and designed it help promote the photography work which was produced within the music and other styles of photography, preventing easy copying and taking ownership (old logo was easy to Photoshop off and out, making loss of business and creditability to my work – even though it has been metadata, couldn’t trust Facebook).

- Finally, given the plain version of the logo: non-colourised logo if needed to make the logo, stand out or noticeable when promoting photography work through social media. With Facebook – was simple and noticeable for the image to belong to self when being uploaded. Whereas Instagram, crop any imagery or photographs with logos – due to limited logo size (but could see a glimpse of the logo if band/client taken the image without permission/consent).

The outcome from the photography logo, demonstrated a lot of communication, teamwork and networking within the graphic/product designer (was musician who saw my photography of his band which he wanted to repay me with free graphic design of a more professional logo for self to use for my photography work on social media), understanding the key concepts needed to create a logo for a photography business on social media; Typography and text: to stand out and recognise the photographer’s name and style of photography, icon: to represent the that it is photography with the camera and name (pretty obvious) and finally the colour or layout: to make it noticeable/recognisable or knowable to the client/viewer or audience looking at the photography work.


#influencestomywork #UniversityofNorthampton #UniProject #UoNProject #CareerDevelopment #Research #photography


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